Intel Security had a bold idea: unveil a rebrand
at their annual security conference – and make an impact. When the audience walked into the general session
keynotes, the conference halls were decked in Intel Security blue, and when they emerged, everything was
transformed to McAfee red. Bluewave supported this transformation, ensuring that breakout sessions and the
mainstage wowed the audience.
Our process
Distill & create
Bluewave worked directly with the CEO and top-level execs, onsite at their offices in Palo Alto and at the
event in Las Vegas. While creating slides and working through approvals, the new brand had to be kept
top-secret from everyone – even employees – until the reveal. Bluewave’s breakouts and ultra-widescreen
general session slides elevated the immersive brand experience, solidifying McAfee as a forward-thinking
leader in digital security.
