Foley Family Winery was growing quickly – from a family-owned winery to a vertically-integrated portfolio of
businesses. They needed unique but cohesive branding for two additional businesses, a capabilities deck, and
a template for future sales pitches. Bluewave came in to do it all, learning everything about the businesses
and what they stood for – down to the owner’s favorite hockey team (trust us, it mattered).
Our process
Distill & create
Bluewave put the entire design team to task exploring logos and wordmarks that fit two very different
businesses: distribution and agriculture.
Pulling from the Foley Family Wine logo, wordmark, colors, and the values of the company and management
team, we landed on logos, presentation templates, and a capabilities deck that propelled the company forward
into a new strategic era.
