Amid a worldwide pandemic, HP’s partner program
needed a strategic shift that assured partners there was a clear path forward. HP looked to Bluewave to
create a brand for the revamped Partner Program, Amplify, to build out a website and wrap a virtual global
partner event. As the names suggests, the branding needed to evoke a feeling of increased customer
satisfaction, energy and excitement.
Our process
Distill & create
Working alongside HP, we landed on the concept of “pulse” – a heartbeat that increases with excitement and
echoes the connotation of “amplify”.
To tell this story, we used gradient color overlays and vertical lines to capture the feeling of how HP’s
Partner Program elevates the customer experience.
