Listen & learn
The innovative Visa Everywhere Initiative, a pitch-based competition for startups, wanted a distinct brand of their own that would appeal to the entrepreneur community while remaining recognizably Visa. The brand look would be applied to event collateral, from emailed event invites to the giant Visa cards awarded to winners.
Distill & create
We took elements of the Visa corporate brand – blues, golds, and gradients – and incorporated graphic elements from their state-of-the-art Innovation centers in an airy and open design. The new VEI brand look spoke to creating out-of-the-box solutions while being supported by one of the world’s most valuable brands.