Listen & learn
Intel Security had a bold idea: unveil a rebrand at their annual security conference – and make an impact. When the audience walked into the general session keynotes, the conference halls were decked in Intel Security blue, and when they emerged, everything was transformed to McAfee red. Bluewave supported this transformation, ensuring that breakout sessions and the mainstage wowed the audience.
Distill & create
Bluewave worked directly with the CEO and top-level execs, onsite at their offices in Palo Alto and at the event in Las Vegas. While creating slides and working through approvals, the new brand had to be kept top-secret from everyone – even employees – until the reveal. Bluewave’s breakouts and ultra-widescreen general session slides elevated the immersive brand experience, solidifying McAfee as a forward-thinking leader in digital security.