Listen & learn
Amid a worldwide pandemic, HP’s partner program needed a strategic shift that assured partners there was a clear path forward. HP looked to Bluewave to create a brand for the revamped Partner Program, Amplify, to build out a website and wrap a virtual global partner event. As the names suggests, the branding needed to evoke a feeling of increased customer satisfaction, energy and excitement.
Distill & create
Working alongside HP, we landed on the concept of “pulse” – a heartbeat that increases with excitement and echoes the connotation of “amplify”.
To tell this story, we used gradient color overlays and vertical lines to capture the feeling of how HP’s Partner Program elevates the customer experience.