Donor Appeal
Support a
cause
- Strategy
- Storytelling
OUR PROCESS
Listen & learn
Harlem Lacrosse, a non-profit organization supporting underserved youth in academics and sports leadership, turned to Bluewave to create a memorable and effective end-of-year donor appeal. The non-profit needed help crafting a message and developing a design that would stand out from other year-end appeals and inspire donors.
OUR PROCESS
Distill & create
Bluewave worked directly with Harlem Lacrosse’s CEO to fine-tune the message and uncover great image-driven stories, centering the mailer around the success of children in the program. It was important to build the connection to donors based on real images of the students. The design team used color-editing techniques to focus attention on the subjects of the engaging photography.