The First Quarter Inch — Developing Project Guidelines

By Randy Schroeder, Bluewave Producer Life is like a yardstick. In some ways, the easy part is the last 11¾ inches. The hard part is often the first quarter inch: getting

Cut Costs on All Your Creative Projects with These Six Rules

By Randy Schroeder, Bluewave Producer Rule #1 — Allow plenty of time. Not enough time is the most common problem any design firm faces. Too often, the client is expecting

How a Design Firm Works

All a design firm has to sell is time — time to create artwork. Clients don’t always understand the full scope of the design process. All parts of the project